Marketing Communications – The Book!
Just as I write this, the first copies of the brand new Marketing Communications book are being shipped! What made us write that book? We really had three main reasons: Firstly, many of the marketing...
View ArticleHappy Holidays…
There is no denying it any longer: Christmas is moving digital. From sending out wiggly elf cards to catching up with your favourite Christmas specials on iPlayer: we are moving the celebrations...
View ArticleGamify your resolutions!
With almost two weeks into the new year… how are you doing with your New Year’s resolutions? OK, it’s probably not a nice question to ask, … if you are (to be honest with you) anything like me, you...
View ArticleCFP: Ethical Dimensions of Medical/Pharmaceutical Marketing
Special Issue of Marketing Intelligence and Planning Contributing to the dialogue between researchers and practitioners, this special issue of the journal focuses on the ethical dimensions of medical /...
View ArticleWhy Instagram Stories are great news for Non-Profit Marketeers
Instagram’s much new talked about feature, Instagram Stories, brings Snapchat-functionality to the platform. Here is why this is great news for non-profit marketeers – and how you can use the new...
View ArticleCold Coffee? Sentiment Analysis Examined
Social Media is often used for market research: using tools such as automatic, software-based sentiment analysis make it apparently easy to gage how consumers feel about a product … or do they? What...
View ArticleAdvertising in social media: what do we know? What do we need to know more...
What does the article examine? The article presents a thematically grouped overview of social media advertising related research from 2006 to 2014. Which concepts are discussed in the article? The...
View ArticleIntriguing: does Social Media make for better wine?
What does the article examine? Does Social Media influence not just overall company strategies? But does it also carry through into improved product strategies? This is the central question of the...
View ArticleWhy do people follow brands on Twitter?
Give discounts! Post offers! This is often the advice given to social media managers in order to attract followers. However, such advice might just be as false, as telling business that cutting prices...
View ArticleI’m famous – on Instagram. Micro-celebrities, Self-Branding and Social Media
“I’m famous on Instagram….” With self-branding and “micro-celebrity” status becoming ever more important (especially for marketers to “hook into”), this article, written from a cultural studies...
View Article
